Eco-Friendly Wear & Ways To Go Green
STYLE TRIBE looked into some local boutiques to find out what sustainable apparel lines they carry and what they are doing to help inspire and influence the green movement.

Patina Boutique - Costa Mesa

• St. Eve - A hip & "oh-so stylish" recycled vintage jewelry line. Designed by Patina's assistant buyer, Miss Lisa the fabulous Flores.
• Re Collection - PJ Faulstick repurposes vintage clothing, transforming raw materials from secondhand finds into original designs. Very hip!
• Texas Vintage - Unique, one of a kind found and recycled jewelry and clothing from Texas, searched out and brought to California with love, inspiration and excitement (by Patina's owner herself, Jenny Johnson).
• Leila Lou - Recycle your empty Leila Lou perfume oil bottles; for every 3 empty bottles you return, you'll receive one free bottle of their perfume Oil Vintage.

• The individually designed, one of a kind shopping bags are made from recycled look books, magazines, fabric and wrapping goodies
• Patina cleans with sprays made locally by Rachel Somoano
• To conserve energy, Patina invites natural light in and keeps all unnecessary lights off
• Scratch paper and boxes are recycled
• Bag Making contest! Customers have a chance to win $500, $200 & $50 gift certificates to Patina by simply creating their own bag. Email Spencer@patinaboutique.com for more info.

The Hive - Costa Mesa

Eco-friendly and organic fashions available, featuring Vicarious by Nature and Trinity ranging from $24 to $49.



Adrift - Laguna Beach

Carries men's eco and friends t-shirts designed by Laguna Beach High School students.



g. marie boutique - Laguna Beach

Eco-friendly men's & women's clothing by Alternative Apparel.
Posted on March 19th, 2010

San Clemente's All Environmentally Sustainable Store
Founder of the Action Sports Environmental Coalition (ASEC), Frank Scura, presented the Green Room concept about three years ago to Jake Schwarner and Mark Christy, owners of the Hobie Surf Shops. In June of 09', Hobie's Laguna Beach location debuted their first Green Room, a section of the store dedicated to displaying eco-friendly products. Last fall, Hobie transformed its San Clemente store into a 100% green retail space.

"Our local customers really like what we have done because it represents something that makes sense and is completely different than any other surf shop you go into," said Jake. STYLE TRIBE asked Mr. Schwarner to divulge more about the San Clemente store...

ST: How large is the Green Room and what products are featured?
JS: The space is 1,200 sq. ft. The products are environmentally progressive, mostly made with sustainable materials, organic cottons and a variety of natural fibers and materials.

ST: Which brands do you carry?
JS: Patagonia, Billabong, Volcom, Hurley, Hippy Tree, Ando and Friends, Element, Quiksilver, L-Space, E Vocal, Arbor and Sector 9. There are tons of accessories that compliment the clothing.

ST: How has the Green Room helped Hobie?
JS: It brought a lot of of exposure, as we were the first in the nation to see this vision and roll out the first Green Room in Laguna Beach with 600 sq. ft. and now the entire San Clemente store. San Clemente has really taken off, we have two stores there and the Green Room sits right in the middle of the most populated street frequented by the local surfers, environmentalists and Farmers Market shoppers.

ST: Apart from the Green Room, in what other ways is Hobie "going green?"
JS: Our entire warehouse has been moving in that direction for a while now and all of our stores utilize natural lighting and plenty of solar tubes throughout. Our new store, being built in Dana Point, will have over 30 Solar Tubes utilizing natural light all day and taking over when it gets dark. The landscape will be very costal and sustainable with native plants from South Orange County.

ST: Are you satisfied with how the Green Room was carried out? Is there anything you would like to see change?
JS: We are all really stoked on both Green Rooms since their opening in June and August. The only thing we would like to see change is a constant stream of new and innovative products coming in and out. It's really been fun and we are including another "green" - section in our new Dana Point store in May.

Visit the Green Room at 151 Avenida Del Mar, San Clemente (949) 542-3400.

Facebook Fan Giveaway
Don't let the drying effects of the change in seasons get the best of you (your skin that is), you must try the Delux Facial from the TrenaKaye SkinSpa... and STYLE TRIBE is here to help you get it!

Enter-to-win the I WANT MY FACIAL Facebook contest.
It's super easy to enter.
1. Become a fan of STYLE TRIBE on Facebook (if you're not already)
2. Post to the wall the words I WANT MY FACIAL!

Last week to enter, deadline is March 24th. The winner chosen at random will be announced and featured in the STYLE TRIBE newsletter on March 25th and will receive a TrenaKaye SkinSpa gift certificate good for a Deluxe Facial.

In the meantime, all Stylistas can take part in TrenaKaye's "All Brows Day" March 26th, 2010 There is more to spring cleaning than cupboards and closets. Don't let any 'dust bunnies' collect above your lashes. Want to see the full menu of services that are available for you to choose from? Visit http://www.trenakayeskinspa.com

Fashion Events and Sales

STYLISTA HAPPY HOUR - All Member Stores
Sale Event
Every Thursday from 4 ~ 7 PM
Use your STYLE TRIBE Membership Card to recieve 20% off all purchases made during Happy Hours.

LA Fashion Week - Various Locations
Debuting Fall 2010 Collections
March 17 - March 24
LA Fashion Week will take place throughout venues in the Los Angeles area. Renown designers will showcase their latest collections.

ATTENTION STYLISTAS!
Pick up your STYLE TRIBE membership cards at any of the following stores to receive exclusive discounts and extra $avings during the Stylista Happy Hours: g.marie boutique, Adrift & Upside Down in Laguna Beach, The Hive and Treasury Dept. at the LAB in Costa Mesa.