Preview of Mercedes Benz Fashion Week - January 28, 2010
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The Mercedes Benz Fashion Week (MBFW) is the largest fashion week show in the world, with over 80 established and up and coming designers debuting their 2010/2011 fall and winter looks. Among them some of the world's most renowned designers and labels include Marc by Marc Jacobs, Max Azria, Michael Kors, DKNY, Ralph Lauren, Oscar De La Renta, Zac Posen, Calvin Klein, Tommy Hilfiger, Vera Wang and BCBGMAXAZRIA. Others include Isaac Mizrahi, Diane Von Furstenberg, Custo Barcelona, Charlotte Ronson, Nicole Miller, Elie Tahari and Diesel Black Gold.
On the runway this year, the fall and winter collections of 2010/2011 are inspired by the current hard economic times. Women's fashion consisting mainly of hues of gray, black, camel and forest colors give reference to Hitchcock's female heroines embracing the 40's austerity and elegance. Hang on to the skinny pants, cozy cardigans and over the knee boots, those are still in next winter. Break out the studded belts, jackets and purses with embellished hardware you bought in 2009/2010 because the warrior-like aesthetic isn't over just yet.


Men's fashion in the upcoming fall and winter of 2010/2011 is a trend that would make any man feel like "the man". The 19th century era of crime bosses and gansters lend inspiration to 3-piece suits, sepia tones with antiqued neutrals, black, brown and gray hues. The trench coat gets a makeover when leather is added to it. The warrior theme is prevalent in leather jackets with studs and torn jeans. With a sign of the times, a revolutionary inspired trend spawns cut-away jackets, conductor pants with suspenders, work shirts, chunky knits, and bowler hat.


Over 100,000 store buyers, editors, models, designers and organizers are expected to attend this year's fashion week. Fashion is New York's second largest industry behind finance. The city is headquarters to over 800 fashion companies, doubling that of Paris. Fashion Week generates approximately $773 million in economic activity and supplies over 175,000. To learn more about MBFW or featured designers visit www.MBFASHIONWEEK.com
Sunshine will return and when it does we'll be ready for it with these slim line mini-skirts.
The elastic bandage skirt by Pleasure Doing Business creates an unbelievably curvaceous profile, embracing every contour. Dress them up or down, you can make them work with almost anything! That's probably why they seem to be popping up on so many celeb derrieres!
Sustainable apparel just got way sexier with the launch of REUSE Jeans, the new denim brand that uses 80% recycled fabric to manufacture its new fashion-forward garments. Not only does their eco friendly process divert usable material from the ever-increasing textile waste stream but is believed to be the highest percentage of reconstituted cotton currently used by any denim brand in the industry. Not to worry, what you gain in good conscience is not lost in fit or strength. REUSE supplements the recycled cotton with new cotton and spandex to give their jeans, shorts and denim skirts great fit and wear-ability. Their full line can be found online at www.REUSEjeans.com with totally affordable retail prices ranging from $75 - $95.
The Infinity Scarf Hannah Bean - Santa Ana The infinity scarf is versatile which makes it a staple piece in your winter collection. To accessorize any outfit, chose from a variety of colors. Get your infinity scarf at Hannah Bean, all infinity scarves are currently 40% off.
Oversized Sweater S t e l l a - Laguna Beach This Acrylic/Wool blend sweater is S t e l l a's #1 selling piece for the winter and thus a Laguna locals favorite! The oversized asymmetric body with thick knit is the perfect hobo-on-the-go look. Wear over jeans and leggings, it even compliments a maxi dress. COZY!
Fashion Events and Sales
Donna Karan Collection - SCP
Spring 2010 Runway Collection Trunk Show
Thursday, January 28
Spring 2010 Runway Collection Trunk Show featuring guest wardrobe stylist, Curtis Farnham. For more details and to book an appointment, please call (714) 549-1053.
David Yurman Event - SCP
Fundraiser Reception
Thursday, February 04
David Yurman will host an evening of cocktails and shopping to benefit the Camino Health Center. This event will take place at the David Yurman South Coast Plaza Boutique at 6pm, with the opportunity to view the designer's newest collection.
Trina Turk Sunglasses Sale - Fashion Island
Sales Event
Through February 28
All Trina Turk brand sunglasses will be specially priced at $20. For more information, please call (949) 717-7881.
Buffalo Exchange - THE LAB, Costa Mesa
Designer Showcase
January 21 - March 22
Buffalo Exchange at THE LAB in Costa Mesa is looking for local artists and fashion designers interested in showcasing their work. They have a sign-up list in the store for designers and artists who would like to be considered for the monthly showcase.
The WSA Show -- Las Vegas Convention Center
World Shoes and Accessories Convention
February 11 - 13
The WSA Show is the world's largest and most comprehensive footwear, handbags, and accessories marketplace, offering a 360-degree viewpoint of the footwear industry. The semi-annual event in Las Vegas attracts participants from 106 countries and features 1,200 exhibiting companies showing 5,000 brands. The Collections at WSA, held concurrently with The WSA Show, is an exclusive premium footwear, handbag and fashion jewelry show within The WSA Show, featuring 350 luxury designers from around the globe in an exclusive upscale setting, highlighting industry trends up to one year in advance. More info at www.wsashow.com
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